As some of you may or may not know, I am a game developer. I don't work for Activision or anything but I develop games nonetheless. It is because of people like me that the gaming industry is changing. Now, there was a time when if someone wanted a game to be made, they went to Activision and said "hey, I've got this great idea for a game. It'll cost $x. Will you help me?" and Activision would, then they would make the game, and sell it to Walmart and BestBuy. However, this was back when Activision was making 40 games a year. How many do they make now? 4? 5? Yeah pretty much. Why is this? Well, with the rise of things like Steam, and smartphone markets, developers don't need WalMart to get their games to the players. Shelf space is no longer an issue. There is an unlimited amount of shelf space on the internet. If someone wants to sell a game all they have to do is make it.
Does this mean the end of console gaming? Maybe. Now I can already hear your screams of agony and I understand. I love my consoles. But think about the great games that can be made without the need of Activision. Look at the industry. Really look at it. How many Call of Duty games are there? Guitar Hero? How many times do we have to make the same game until we get sick of it? The industry has become about franchises. I'm not saying I don't love me some Super Mario but there needs to be more variety. Activision can't afford variety. They spend millions on advertising to try to make you buy their games. They have to because what else is going to make you drive to BestBuy and pick up a copy of it rather than stay at home and download it. If they don't spend all that money on ads, they lose all of it on all the hard copies they've made.
What the industry needs now is innovators. We need people with fresh ideas that won't be held back by a big company saying "no, thats too risky." The only way that is going to work is if people embrace the changing times. Look at Amnesia: The Dark Descent. That was an indie game. Its huge now. Same with minecraft. We need more people like the developers of these games to say "fuck Activision, I'll make my own damn game."
Keep a look out for any new blogs. I think I'm going to continue this video game theme and see where it goes. I've got a bit of knowledge in UDK and some in Zbrush I might share. If anyone wants any specific tutorials, leave a comment and I'll see what I can do.
Also, I'm not saying the industry is ending. I'm saying its changing and definitely for the better.